FMCG

Who's using GeoDirectX?

Media planners

Store Managers

Brand managers

Direct marketers

Merchandising teams


How it's supporting work in FMCG

  • Creates profiles for new product launches which help identify areas of the country where it is best to launch that product.
  • Identifies the stores that have the best potential for your product and so enables marketing and stock levels to be tailored to the stores with the highest potential and therefore maximise sales.
  • Provides targeted data and door to door rankings for local area marketing.
  • Provides a list of named individuals who are most likely to purchase your product. The analysis also includes determining the type of marketing piece – whether money off vouchers, product samples, or information on the product.